In 1937, Kraft introduced the product in the U.S. Louis, Missouri, salesman, Grant Leslie of Dundee, Scotland, had the idea to sell macaroni pasta and cheese together as a package, so he began attaching grated cheese to boxes of pasta with a rubber band. Although James Lewis Kraft, of Fort Erie, Ontario, but living in Chicago, did not invent processed cheese, he won a patent for one processing method in 1916 and began to build his cheese business. The prerequisite to a shelf-stable packaged macaroni and cheese product was the invention of processed cheese, where emulsifying salts help stabilize the product, giving it a longer life.
The product is thus a simple-to-prepare, affordable, and meatless family dinner. The product is prepared by cooking the pasta and adding the cheese powder along with additional perishable and/or refrigerated ingredients such as butter (or margarine) and milk. The product's innovation, at the time of the Great Depression, was to conveniently market nonperishable dried macaroni noodles together with a processed cheese powder. The product by Kraft has developed into many flavour variations and formulations, including Easy Mac (a product that has since been renamed Macaroni & Cheese Dinner Cups), a single-serving product designed specifically for microwave ovens. Commercially, the line has evolved, with deluxe varieties marketed with liquid processed cheese, as well as microwavable frozen mac-and-cheese meals. There are now many similar products, including private label, of nonperishable boxed macaroni and cheese. The brand is popular with Canadians, who consume 55% more boxes per capita than Americans. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. The product known as Kraft Dinner ( KD) in Canada, Kraft Macaroni & Cheese in the United States and Australia, and Macaroni Cheese in the United Kingdom is a nonperishable, packaged dry macaroni product by Kraft Foods Group, traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. Velveeta Shells and Cheese Velveeta + Kraft Mac and Cheese Mukbang! Last Cheat Meal Before My Wedding! What's the Best Tasting Frozen Dinner? | Meatloaf Blind Taste Test Rankings Try Not To Eat Challenge - Simpsons Food | People Vs.A bowl of original recipe (aka "original flavour")
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